Are Craftsman V12 Cordless Power Tools

It seems that the launch of Craftsman’s presumed V12/12V Max cordless power tool system has been a topic of speculation for several years. However, based on the information you provided, it appears that there are several factors to consider in determining whether such a system would be viable or beneficial:

1. Popularity of 18V/20V Max Tools: 18V and 20V Max cordless power tools have gained significant popularity among consumers compared to 12V-class tools. This could be due to the higher power and versatility offered by the larger voltage systems.
2. Competitive Landscape: Brands like Dewalt with their 12V Max Xtreme system have made efforts to revive and expand their 12V-class offerings. However, it seems that Craftsman has not made similar moves in the market.
3. Retail Partner Considerations: Lowe’s, as Craftsman’s primary retail partner, already carries brands like Dewalt, Skil, and Bosch in the 12V-class space. They have a larger selection of brands in the 18V/20V Max/24V Max classes, including Craftsman itself. It would be important to assess whether there is enough demand and consumer preference for Craftsman’s hypothetical V12 system over its existing V20 system or competing brands like Dewalt.
4. Shelf Space and Sales Potential: Retailers like Home Depot have limited space for 12V-class tools and mainly focus on larger voltage systems. Convincing Lowe’s to allocate shelf space for Craftsman V12 power tools would require a compelling business case, including potential sales growth and increased profitability.

Considering these factors, it seems that the likelihood of Craftsman launching a V12/12V Max system is uncertain. The current market trend favors larger voltage systems, and the demand for 12V-class tools may not be strong enough to justify the investment and competition against existing brands.

However, it’s worth noting that advancements in battery technology, such as stacked lithium-ion batteries, could potentially change the industry landscape and create opportunities for a smaller form factor V12 system. If stacked battery technology becomes more mature and affordable, it could offer Craftsman an advantage if they decide to enter the 12V-class market in the future.

Ultimately, without official statements or announcements from Craftsman, it is challenging to predict their plans for a V12 system. As of now, it seems that Craftsman is primarily focusing on their V20/20V Max system and upcoming developments like the Brushless RP lineup.